Every Kind of People

Robert Palmer

Available on iTunes

The past two months, I’ve had the opportunity to be among literally thousands of people every week. Mostly in airports all over America, in huge manufacturing facilities, and a packed major league baseball stadium among countless other venues both urban and rural.

Good Lord willing, that will continue to be the case. Because I am fascinated by the diversity – and yet the essential sameness – of all humanity. What I am seeing every day is everyday people just trying to get by. Whether just making ends meet, or getting to the next airline gate, getting healed from a sickness, or raising a child, everyone is trying to get to some destination either mentally, physically or both.

I can’t let go of a song.

“Every Kinda People” is a an older popular song by the late great Robert Palmer. It’s arguably the best song he had in his career. Over the years I’ve had different moods on it. When it first came out it was the coolest thing I had heard. Then later, sometimes I thought it was a bit sappy, but I still loved it.

Today, I love it even more than ever and it is so not sappy.

The song talks about how people of all races and creeds want to protect what they feel is right and fight what they believe is wrong. “Love’s the only goal that can bring peace to any soul” and “every man’s the same.”

“It takes every kind of people to make what life’s about,” the chorus concludes.

Today as shocking events unfold around the world, still it happens that everyday people must make it through this life. It’s essential to embrace the humanity of all people and not let our minds and pride trick us into thinking we are above – or beneath – anyone else.

It takes every kind of people. Let’s help each other.

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About

Bill Todd, APR, is President and Partner at o2ideas, a creative advertising agency in Birmingham, Alabama. His career spans Business Management, Advertising, Public Relations, and Journalism. He has also served as a spokesman for one of the nation's largest telecommunications companies and as a TV news reporter in Birmingham. He has a B.A. in Communications from the University of Alabama, an M.A. in European History from the University of Alabama at Birmingham, and an M.B.A. from Auburn University. He is also Accredited in Public Relations (APR).

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