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Bill Todd, APR, is President and Partner at o2ideas, a creative public relations and advertising agency in Birmingham, Alabama. His career spans Business Management, Advertising, Public Relations, and Journalism. He has also served as a spokesman for one of the nation's largest telecommunications companies and as a TV news reporter in Birmingham. He has a B.A. in Communications from the University of Alabama, an M.A. in European History from the University of Alabama at Birmingham, and an M.B.A. from Auburn University. He is also Accredited in Public Relations (APR). He has served as adjunct faculty in Advertising at Samford University.